It's never a gamble when you bet on yourself

When Black female entrepreneurs pair beautiful branding and web design with crystal clear strategy, it’s always a winning combo.​
go girlfriend!

You're going all-in on your dreams, building a business doing exactly what you love.

You’ve invested time and money, so at this point, failure is not an option. Now you’re ready for a brand and website you can be proud of.

But things aren't working out as planned...

You spend more time figuring out your brand than doing what you love.

You want visuals that look so good, but you’re settling for DIY designs that are barely good enough.

You’ve got more ideas in your head than customers in line or dollars in your Telfar bag.

Imagine having a homegirl who can help brand you to the bank

That's me! I'm your homegirl, Tiera.

A brand strategist and designer set on building brands that Black female entrepreneurs can bet on with confidence.

Over the past decade, I’ve worked with organizations, both big and small, to create strategic campaigns that look great and get results.

Now, I take the good shit from those same corporate strategies and apply them to the kinds of people I love most— Black women entrepreneurs who are ready to bet on themselves.

Helping women like you gain clarity and confidence in the brand you’ve built with your bare hands? That’s my superpower. We’ll shape a brand strategy with stunning designs that uncovers your purpose, defines your audience, and manifests your vision. 

Who is the girl under all those curls?

Getting to know me.

I’m an Atlanta girl, born and raised. But I spent nearly a decade in the DMV area attending Hampton University, then Georgetown for grad school.

When I’m not on my Macbook pro – Limoncello La Croix in hand – find me with my husband either jet setting around the globe, or curled up on the couch.

We use that couch time wisely: cuddling with our dog Roxie and making master plans to grow our businesses in service of the Black community.

Little Things I love

Fresh Flowers

Guilty Pleasure

Real Housewives of Every City

lifetime commitment

Delta Sigma Theta Sorority, Inc.

favorite Cocktail

Tequila, Soda, Fresh Squeezed Lime

birth chart

Cancer Sun, Capricorn Moon, Libra Rising

Working with me is like business therapy mixed with girls night out

I push you to make meaning of all the ideas in your head so you can have that aha moment you desperately need. (It’s a gift).

And when the weight of confusion is lifted off your chest…

We chase our shots and two-step through the design process for a brand and website worth celebrating.

Why the focus on Black female entrepreneurs?

“I want to be recalled as one who squared my shoulders in the service of Black women, as one who made us walk taller and envision greater for ourselves.”​ -Cicely Tyson

Black women are 4.5 times more likely to start a business than anyone else.

We are the highest educated group in America and own more than a quarter of all women-led businesses. We’re motivated, fearless, and the stakes are higher for us. We’re tired of being overlooked and under-valued in the workplace.

And while our ideas and potential are limitless, our access to resources are not. Black female entrepreneurs are constantly underestimated, locked out of funding opportunities, and the do-it-on-our-own mentality can leave our businesses left behind.

It's time we kick that
narrative in the gut.

I opened the doors of Bet On My Brand® to help bomb business women reshape the way the world views us, and how view ourselves. Issa sisterhood! Working to build prosperous businesses that bring us joy and security? That’s giving true soft life era.

The Girl Code

Bet On My Brand® Creative Studio was built on these nine core values. 

Audacity

Be unapologetically bold. No one has time for games in their business. We live for the motto: “say what you mean and mean what you say.”

Authenticity

We no longer shrink to occupy spaces where we don’t “fit.” We’re tired of waiting until we’re home to be ourselves. Breathe. There’s no code-switching here. Stand and shine in your authentic identity.

Clarity

Clarity is the secret power to attracting wealth. We promise to deliver work that only gets crystal clear on your vision. No confusion allowed. Get clear, get paid.

Collaboration

Complimenting, not competing. We don’t compare our talents, and instead, connect them to make a bigger impact. When one wins, we all do.

Confidence

When you look good, you feel good. That’s the power of branding. We help you show up as the expert you are, attracting everything that belongs to you—beautifully and boldly.

Creativity

There’s no limit to what Black women can do. Creation is in our DNA. We use innovative thinking, intuitive design, and inspiration to develop a unique and unforgettable brand.

Equity

We deserve, not a piece of the pie, but the whole thing. We’re rewriting the narrative so Black women get back as much as we give.

Knowledge

Knowledge is power. Our ancestors were denied this for so long, so we owe it to them to empower each other and share our knowledge to grow.

Passion

We know you eat, sleep, and breathe this business. Together, we don’t just match your energy. It’s amplified and displayed for everyone to see.

Are We New Besties?

Your Turn: Introduce Yourself

I’m always open to working with like-minded Black girls who are equal parts hustle hard and have a good time. If that’s you, send an inquiry form to get your project started.

Bet On My Brand® Creative Studio by Tiera Gray offers bold brand strategy, brand design, and website design to Black female entrepreneurs who are ready to bet on themselves.