You’ve had your logo made, and then three months later, you’re sick of it. The colors you use don’t seem to be working. And although you though it would be the key to a clean and cohesive aesthetic, your brand still doesn’t look professional enough to attract your ideal clients. You’re frustrated and ready for something new.
Or…. You’re just starting out and don’t even have a logo, color palette, or anything.
So many people think that a logo is the key to branding success. But there are levels to this, and the logo is only one step. A complete brand identity includes five key components.
Keep reading to learn my step by step process of making sure your brand identity is strong, complete, and built to last.
Step 1: The Mood BoardThink of a mood board as a playlist for your business. What vibes do you want clients to feel when they engage with your brand? Queue the mood board to get you in the mindset for how your brand will look and feel as a whole. An excellent mood board includes examples of how your colors, photo styles, font styles will look all together. Check out mine below.
Step 2: The Color PaletteThe colors you chose for your business do more than look cute. There is a psychology to colors and what they represent. Red expresses strength and passion. Blue represents trust and knowledge. Choosing the right colors enhances your overall brand message. But your colors also have to look good together! Typically color palettes contain 3-5 colors with a mix of primary and neutrals. Having color codes keeps your brand on point consistently. That is part of how people get those perfectly curated Instagram pages.
Step 3: Fonts & Typography
Next, you need to have your fonts together. There is an art to this called typography. You may not notice right away, but brands put an emphasis on which fonts they use because they all evoke different emotions. Creating typography guidelines in your brand helps you avoid mistakes like using script fonts in all caps or swirly and hard-to-read fonts for long paragraphs. Your brand package should include a display font for big titles, smaller font for your body copy, with an optional accent such as a script. Good fonts matter and these little details make a big impact on your brand!
Step 4: Symbols & Patterns
After you nail the other three components of your brand, it’s time to start thinking about how you express it’s personality beyond the logo. Symbols and patterns are another important part of your brand’s identity. They can be used to help brand your materials like packaging, flyers, and social posts. Symbols and patterns can bring your brand recognition to another level. Think about Gucci and Louis bags. Those G and LV patterns have become famous, but they’re not primary logos. What will your outstanding pattern look like? What symbols do you want to represent your brand?because when you know who you are, you don’t waste time trying to be like everyone else. You’re too focused operating in a manner that makes sense (and money).
Step 5: Photos & TemplatesNow to think about image you will project to the world on a daily basis. Especially on your social media and website. What will your photoshoots look like? What is essential for product pictures? And how do you use your color palette in a seamless and professional way on your social media templates? This is next-level branding. The little details make a major impact on they way people flock to you.
Branding You Can Bet On Starts Here
Getting all of this right, while running a business, and living life is a recipe for a DIY disaster. That’s why I am here. I take the guesswork and grunt work out of developing an authentic and appealing brand identity. Let me help you stand out in the crowd as the expert in your arena.
Together we will develop the brand of your (and your client’s) dreams.
Ready to get started? Book the New Deal Brand Design Service here.