Listen, there are some websites that are the bomb. And then there are DIY projects gone wrong. When you are leveling up your business you want a website that matches the excellence you are serving to your clients. There are so many little things that go into a beautiful website, but often times girl bosses are focused on the outcomes and forget the inputs. Figuring out where to start can be confusing. 

Don’t worry I’ve got your back. Here are three things you need as you prepare for any website development project.

1: Strategy first, always


First things first. Have you developed your brand strategy? We can make magic with your website but if you aren’t clear on your brand strategy we have a little more work to do. You can read my blog about the importance of a brand strategy here. This will help you figure out specific goals for your brand and what you want it to do for your customers.

Next we have to put together a strategy for the site itself. How will the website will flow? What features and feelings do you want for your site? Take a look at your favorite websites for inspiration. What do you love? What do you hate? Who has the features that you think would work for you? Don’t worry, you are not copying people just because you get inspiration from their sites. Together we will create something that’s as unique and powerful as you are.

2. Words that Work

Words tell your customers what to do and how to buy. This is what we call website copy. It’s literally every word on your site. Without copy that motivates and resonates, you are missing opportunities to connect with your clients and push them to your goals. When working on your website, copy can be one of the biggest delays so it’s best to think about these things as early as possible. There are big copy opportunities like headlines, bios, and product and service descriptions. There are also micro-opportunities for copy such as the buttons, cart page, and pop-up boxes. Lot’s of little words make a big difference. What will your website say?

3. Make it Picture Perfect

Images can make or break a website design. Did you do your photoshoots already? Are your products photographed in a way that makes them look irresistible? Pics that don’t tell your brand’s story, match your level of excellence, or make you look amazing, will jack up your site. We want your site to send a good vibe and wow your customers! It pays to invest in imagery that will enhance your site and remind people why they chose your business in the first place.

Get a Website that Wows

These are just a few of the things to think through as you get prepared. I can’t wait to help you build a website that conveys the magic you bring to your business. Book a consultation for your new online home here.

Bet On My Brand® Creative Studio by Tiera Gray offers bold brand strategy, brand design, and website design to Black female entrepreneurs who are ready to bet on themselves.